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STUDIO™

Case study 04

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Discipline

Motion / WebGL / Creative Technology

Client

Internal R&D

Role

Research, Motion, Code

Year

2025

MOTION LAB hero visual

Our open playground for shaders, kinetic type and real-time motion systems.

01 — The idea

A permanent space for the experiments that do not fit in client work — but inform all of it.

02 — The approach

Weekly sprints, strict two-day timeboxes, everything published. Ideas that survive three sprints graduate into our production toolkit.

MOTION LAB process

03 — The experience

A browsable archive of 120+ experiments, each runnable live in the browser with editable parameters.

MOTION LAB experience

04 — The result

Lab techniques now power over half of our client launches.

Experiments
120+
Sprints / year
52
Reused in client work
50%
MOTION LAB final visual

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ATLAS

Digital Product • Experience Design