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Case study 06

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Discipline

Branding / Motion

Client

Halo Festival

Role

Identity, Motion System

Year

2024

HALO hero visual

A kinetic identity for an electronic music festival built around circles of light.

01 — The idea

A festival is a temporary city. Halo needed an identity that could scale from a wristband to a 40-metre LED wall.

02 — The approach

One circle, infinite behaviours. We built a motion toolkit so the in-house team could generate assets live during the event.

HALO process

03 — The experience

Stage visuals, signage and the app all shared a single real-time engine synced to the line-up.

HALO experience

04 — The result

Sold out in 9 days, the fastest in the festival's history.

Sell-out
9 days
Attendees
60k
Motion engine
1
HALO final visual

Next project →

NEON

Brand Identity • Digital Experience